Bachelor’s Degree in Advertising Communication

Key facts
School:
School of Communication and Humanities
Campus Locations:
Villaviciosa de Odón and La Moraleja
Duration (in years):
4
ECTS:
240

The Bachelor’s Degree in Advertising Communication will enable you to become a creative thinker, capable of creating, managing, coordinating, and publicizing all kinds of communication initiatives in different fields, such as advertising creativity, strategy, and advertising management.

As of the fifth semester you will be able to choose either the Advertising Creativity branch or the Strategy and Advertising Management branch, to prepare you specifically to work in one of these two key advertising areas in high demand.  

Our Bachelor’s Degree in Advertising Communication is the shop window of the profession, thanks to its design, professional faculty, and its practical nature, which thanks to our facilities, is evident from day one.

Creativity is implicit throughout the Bachelor’s Degree, from its conception by advertising professionals, to its implementation in the courses. In addition, what sets us apart and makes the major stand out, are the School’s cross-disciplinary Chairs, Carmen Posadas’ Creative Writing Chair, and Luis Bassat’s Creative Workshop.

This workshop aims to be a reference in the field of creative advertising, in content creation, formats, pieces, and designs, as it gathers and involves noted companies, entities, and key organizations with UEM. 

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