Bachelor’s Degree in Design. Specialization Branch in Graphic Design

: General Information
Type of Degree Program:: Bachelor's Degree
School:: School of Arts and Communication
Campus:: Villaviciosa de Odón
Duration:: 4 years
ECTS Credits: 240

Words and images are the most important elements in human communication. For this reason, the Bachelor’s Degree in Design with a Specialization in Graphics offers students the professional training necessary be successful in the many varied facets of communication. In both still images: photographs, web pages, publishing, etc. as well as in moving image: video clips, video games, television, film, and new formats, they are demanding professionals with creative skills who can understand and participate in processes in which images and words play an essential role.

Student Profile

If you are a creative and innovative person, with cultural, artistic and technical interests and you aspire to receive a quality education that will allow you to reach the highest professional level, then this Bachelor’s Degree is designed for you.

You are eligible for acceptance into this Bachelor’s Degree if you have a High School Diploma or if you have fulfilled Advanced Career and Technical Studies in pertinent areas.
21st Century Academic Quality

Integration Workshops: The diversity of innovative advances in the world of graphic design makes the integration of knowledge essential in order to become a complete professional. The Bachelor’s Degree in Graphic Design from the School of Arts and Communication places special emphasis on interdisciplinary methodologies in such a way that the combination of the textual and visual resources taught in workshops, are aimed at guiding you towards entering the job market under the best possible conditions.
An International Perspective

As a student at Universidad Europea de Madrid, you will have the opportunity to spend semesters abroad at any of the universities within the Laureate Network, such as Anhembi Morumbi in Brazil, the NewSchool of Architecture and Design in San Diego, Bilgi University in Istanbul, or Nuova Academia de Belli Arti in Milan.
Professional Connections

Every year we welcome the most prestigious professionals as faculty directors of our workshops in graphic design. During the 2010-2011 academic year, we are pleased to have Lucinda Morrisey, Emilio Gil, and David Pérez Medina, among others, as guest professors.

The University is a collaborating partner of DIMAD, the Association of Designers of Madrid, which guarantees design students membership to the Association from the moment they enroll. Membership not only provides economic benefits, such as discounts in specialist bookstores, etc., but also the possibility of getting to know these professionals in person and learning from their experience.

Curriculum

Graduate Profile upon concluding your studies

As a Bachelor in Graphic Design you will be able to plan and start-up any production process corresponding to the field of graphic design, as well as negotiate and manage creative projects, bringing a social and cultural dimension to your work. You will become a professional with optimum training who can lead teams and design products thanks to the communication skills and creativity you will have acquired.
Career Opportunities

Design studios, publishing companies, communication companies (press and television), interactive multimedia companies, advertising agencies, or education (Primary, Secondary or Post-secondary).

Code	Course	Type	Semester	ECTS
9990001101	Drawing I: Genesis of Form, Theory and Practice of Color	Basic	1.1	6
9990001102	Photography/ Digital Images	Basic	1.1	6
9990001103	Two-dimensional Representation Workshop	Basic	1.1	6
9990001104	Image Analysis	Basic	1.1	6
9990001105	Linguistic Expression and Theoretical Methodologies	Basic	1.1	6
9990001106	Drawing II: Space and Volume	Basic	1.2	6
9990001107	Geometric and Architectonic Representation Systems	Compulsory	1.2	6
9990001108	Three-dimensional Representation Workshop	Compulsory	1.2	6
9990001109	History of Contemporary Art, Design, and Architecture	Basic	1.2	6
9990001110	Career Guidance	Compulsory	1.2	6
	Total Annual ECTS			60

Code	Course	Type	Semester	ECTS
9990001201	Drawing Objects, Space, and Information	Basic	2.1	6
9990001202	Interactive System Design. Technology for Multimedia Production	Compulsory	2.1	6
9990001203	People and Surroundings	Basic	2.1	6
9990001204	Digital Environment Design Workshop	Basic	2.1	6
9990001205	Theory and History of Audio, Visual and Interactive Means	Basic	2.1	6
9990001206	History of Contemporary Art, Design and Architecture II	Basic	2.2	6
9990001207	English	Basic	2.2	6
9990001804	Graphic Design I: Typography	Optional	2.2	6
9990001805	Information and Communication Technologies I	Optional	2.2	6
9990001806	Design of Identity: Corporate Image Workshop	Optional	2.2	6
	Total Annual ECTS			60

Code	Course	Type	Semester	ECTS
9990001301	Communication and Marketing	Basic	3.1	6
9990001817	Graphic Design II. Image	Optional	3.1	6
9990001818	Theory and History of Graphic Design	Optional	3.1	6
9990001819	nformation and Communication Technologies II	Optional	3.1	6
9990001820	Information Design Workshop	Optional	3.1	6
9990001302	Professional Ethics	Basic	3.2	6
9990001834	Theory and History of Interactive Means. Research and Critique	Optional	3.2	6
9990001835	Technology for Multimedia Production	Optional	3.2	6
9990001836	Multimedia Design Workshop	Optional	3.2	6
	Total Annual ECTS			60

Course	Type	Semester	ECTS
Instructional Methods	Basic	4.1	6
Illustration	Optional	4.1	6
Design Management	Optional	4.1	6
Internship	Optional	4.1	12
Formal Project Development and Execution	Optional	4.2	6
Cultural and Social Contextualization in Project Development	Optional	4.2	6
Information Development, Management, and Communication	Optional	4.2	6
Systems Management: Technical, Economic and Legal Viability	Optional	4.2	6
Integration (Technical and Formal Aspects)	Optional	4.2	6
Total Annual ECTS			60