Bachelor’s Degree in Marketing and Commercial Management

Personal UEM study option: campus-based/on-line

: General Information
School:: School of Social Sciences
Campus Locations:: Villaviciosa de Odón, La Moraleja and UEM Affiliated Institution, Valencia
Duration (in years):: 4
Bilingual:: Yes
ECTS:: 240
Adapted to EHEA

The Bachelor’s Degree in Marketing and Commercial Management at Universidad Europea de Madrid effectively responds to the needs of today's companies. Throughout the four years of intensive study, the knowledge and skills necessary to be an international, decisive professional who is fully adapted to the business world are developed.

This Bachelor’s Degree is geared towards the development of business projects in Marketing and Commercial Management and has been adapted to the European Higher Education Area, with a curriculum whose schedule is compatible with your working activity – Friday afternoons and Saturdays - and a solid connection with the professional world.

Student Profile

This Bachelor’s Degree is geared towards all those professionals who wish for training relating to Marketing and Commercial Management without having to give up their job. The objective of this Bachelor’s Degree in Marketing is the creation of innovative and creative professionals who are able to lead commercial departments and develop national and international marketing projects.

You may be accepted to this Bachelor’s Degree if you have passed the University Entrance Exams, as a transfer from other university Degree Programs, by means of the Admissions Tests for students over 25 years of age, or for those over 40 by accrediting your working and professional experience. Likewise, if you have completed Advanced Vocational Education and Training courses taken may be recognized depending on your knowledge.
21st Century Academic Quality

Universidad Europea de Madrid organizes and promotes a wide range of university activities that facilitate the comprehensive training of its students and their personal development, such as: Marketing Challenge, Talent Seminar, Marketing Seminar, Europe Day, and Stock Exchange Challenge Con+Curso, among others.
International Perspective

At Universidad Europea de Madrid, we stand behind a solid international program. Thanks to our University being a member of the Laureate International Universities Network, students will have the opportunity of spending a semester at any of the many renowned academic institutions worldwide that belong to the network. This international commitment is also reflected in our faculty, in the visiting professors, and in the student body, which includes students from all over the world. This diversity will allow your enrichment in an open and cosmopolitan setting.

In addition, you will have the option of taking 50% or 75% of your Bachelor's Degree courses in English
Professional Connections

One of the basic objectives of our educational model, which is specifically designed in connection with the job market, is to make sure that you feel confident, safe, and well-trained in order to grow professionally. To do so, we offer a curriculum that ensures complete interaction with the professional world. This program includes courses such as “Marketing Factory”, in which a real agent (a company, consulting firm, or business association) asks the students to take charge of designing and implementing a marketing plan for an SME.
Curriculum
Graduate Profile

Whether as a professional you choose to join a company -- either as an executive, an advisor or a consultant – or if you want launch your own business project, the Bachelor's Degree in Marketing and Commercial Management guarantees that you will acquire all the knowledge and skills needed to succeed. You will become a confident professional, capable of planning, managing and directing all types of innovative and creative projects in the business world, thanks to your solid business training and comprehensive vision of contemporary society and the new challenges it presents.
Career Opportunities
The high academic level we offer in the Bachelor’s Degree in Marketing and Commercial Management guarantees you a competitive advantage when it comes time to find a job as:
- An executive in various departments related to Marketing and/or Commercial Management (market research analyst, commercial consultant, corporate communications director, marketing director, etc.).
- An entrepreneur of innovative and creative projects in company departments or in your own business projects.