Double Degree in Advertising Communication + Design (Specialization in Graphic Design)

: Key facts
School:: Arts and Communication
Campus:: Villaviciosa de Odón
Duration:: 5,5 years
ECTS:: 312

The Double Degree in Advertising Communication + Design (Specialization in Graphic Design) responds to the needs of a professional with comprehensive knowledge of advertising, creativity, and graphic design: an Art Director.

Art Direction makes it possible to turn creative ideas and concepts into great advertising campaigns. You could be a persuasive communication professional.

In addition, Universidad Europea de Madrid will, in 2011, choose Spanish representatives for the Festival Young Lions de Cannes in the categories of Graphics and Internet

Student Profile

If you are interested in culture, have a critical understanding of the world around you, and seek new challenges and artistic ways of solving problems within the field of communication, do not hesitate any longer: enroll in the Double Degree in Advertising Communication + Design with a specialization in Graphic Design. The program will fulfill all your expectations and allow you to develop your creative and innovative side. You will become a professional that is able to turn their ideas into reality by way of audiovisual or design pieces.
21st Century Academic Quality
The Double Degree in Advertising Communication + Design with a specialization in Graphic Design focuses on a hands-on approach in line with the fundamental principles of the European Higher Education Area framework and exemplifies Universidad Europea de Madrid’s educational methodology from its beginnings. including:
- Innovative, active methodologies: hands-on experience, real case studies, group projects, an online “Campus Virtual”, etc.
- Holistic training in the knowledge, competences and skills that are crucial to your future career.
- A faculty of experts in coaching and mentoring.
- Highly-regarded professional speakers.
- A communication platform.
- A learning methodology that simulates real working conditions.
- A personal advisor throughout the entire program.
- Immersion courses prior to the start of the degree program.
- Complementary training courses geared towards developing your personal and professional skills including, for example, the Aprender a Aprender [Learn to Learn] Program.
- The services of the Career and Placement Office (GOE).
International Perspective
As a student at Universidad Europea de Madrid’s School of Arts and Communication, you will have the opportunity to spend a semester or academic year studying at other universities throughout Europe, thanks to the Erasmus collaboration agreements that the School has with various institutions.

In addition, you may benefit from exclusive agreements we have with the most prestigious institutions in the industry, allowing you to obtain your Double Degree with studies abroad during your sixth semester at the prestigious New York Film Academy, an NBC News affiliate, without having to pay any additional enrollment fees. In addition, you may also choose an eight week study abroad period at Universal Studios in Los Angeles.

In addition, you will study up to 50% of your courses in English throughout the entire degree program, (upon passing an English level assessment), and have access to the extensive complementary training offered by our University, equipping you with the knowledge of at least two other languages in addition to Spanish and English.

You could choose from locations in the USA:
- Appalachian State University North Carolina
- Arizona State University
- FIE - Elon University
- San Diego New School of Architecture & Design
- San Diego State University
- State University of New York - Oswego
- University of California Irvine
- Long Island University - Brooklyn Campus
- Kent State University - Ohio
- Pace University - Lubin Business School - NY
- Maharishi University - Iowa
- Coastal Carolina University
- California State University
- Georgia Southern University
- University of Mississippi
- Alamo Colleges
- Santa Fe University of Art and Design, New Mexico
Or in Europe:
- Germany, Belgium, Italy, Portugal, United Kingdom, The Netherlands, Turkey and more than 60 locations throughout Europe.
Canada
- Bishop's University – Quebec
in addition to any of the many Universities belonging to the Laureate International Universities Network, of which Universidad Europea de Madrid is a member.
Professional Connections
A high percentage of the faculty in this Double Degree, almost 80%, are actively working professionals: communication experts who work or have worked for the most important companies in the industry, providing you with great insight into the profession as well as the opportunity to create contacts that are necessary to set up a network of professional relationships.

In addition, so that you learn even more about the reality of the working world, over the last years of your Double Degree you will do a series of compulsory internships in companies as well as voluntary internships in organizations such as:

Advertising
- 1. Advertising Agencies: Bassat Ogilvy, McCann Erikson, TBWA, Saatchi & Saatchi Advertising KETCHUM.
- 2. Media and Communication Departments or Corporate Communications: Telecinco, Antena 3, TVE, among others.
- 3. Communication Departments in companies such as Nokia, ACCENTURE, PHILIPS IBERICA, MICROSOFT, among others.
Design
- 1. Integration Workshops: The variety of technical advances in the world of graphic design has made knowledge integration an essential element for optimal professional training. The Double Degree in Advertising Communication + Design with a specialization in Graphic Design at the School of Arts and Communication places special emphasis on interdisciplinary methodologies so that the combination of text and visual resources used in these workshops gives you the best possible start to your career.
- 2. The agreement that Universidad Europea de Madrid has with the Association of Designers of Madrid (DIMAD) gives you automatic membership to this organization, thereby granting you access to any of its numerous activities as well as to valuable information regarding the industry.
Graduate Profile

Upon completion of this Double Degree you will be a professional equipped with the skills and competences to lead creative departments. You will be an Art Director, an operational communicator with knowledge of semiotics, graphic and photographic narration, form and color, perception, the concept board and its graphic implementation, sound effects, lighting and optics.

You will be a communicator with enormous aesthetic and creative talent.
Career Oportunities
As a university graduate with two officially recognized Bachelor’s Degrees, you will increase your job prospects and experience greater professional versatility and flexibility, thereby preparing you to successfully lead different areas within the world of advertising communication. Some such prospects include:
- Communication and advertising departments in the media, radio, television, newspapers, journals, etc.
- Advertising agencies.
- Design studios.
- Publishing houses.
- The media.
- Internet.
- Large corporations with design departments.
- Film and audiovisual producers.
- As a freelance or self-employed studio owner.
Our alumni hold positions of responsibility in the most important agencies in the industry, in important companies that include: Grey, Bassat, Contrapunto, Havas Media etc. The variety of these positions is extensive and includes:
- Director of Communication.
- Strategic Consultant in Advertising and Public Relations.
- Media Planner or Purchaser.
- Corporate Communications Manager.
- Copywriter.
- Account Manager.
- Head of Advertising.
- Director of audiovisuals, Scriptwriter or Producer.
- Audiovisuals Producer or Manager.
- Expert in Visual and Sound Production or Post-production.