Double Degree: Marketing and Commercial Management + Advertising Communication

"Esta universidad está muy al día en los nuevos métodos y las exigencias del mercado laboral"

: Key facts
School:: School of Business and Law
Campus Locations:: Villaviciosa de Odón
Duration (in years):: 5 + 1 semester
Bilingual:: Yes
ECTS:: 480 (240 + 240)
Adapted to EHEA

The Double Bachelor’s Degree in Marketing and Commercial Management + Advertising Communication, a five-year program, will make you a full Marketing Manager. You will be a professional who is fully adapted to the needs of the corporate and advertising world, with special skills in communication and marketing, and the ability to imagine, create, develop, control, sell, and communicate any type of product and/or service.

Student Profile

If you are looking for quality training that combines the qualities of the former Business Administration and Advertising and Public Relations Degrees, and you would like to develop your professional career in the areas of Marketing and Advertising Communication or Sales, this Double Degree is ideal for you. The curriculum is designed from the perspective of and in collaboration with the job market, and allows you to develop your innovative and creative talents.
You may access this Double Degree from any High School module or from Advanced Vocational Education and Training in areas related to marketing and/or communication.
21st Century Academic Quality

Our commitment to academic excellence is proven through the scheduling of events and university activities that fully complement your knowledge, such as: The yearly meeting of strategic planners, Marketing Challenge, Talent Seminar, Marketing Seminar, Europe Day, Con+Curso Stock Exchange Challenge, etc.
In addition, every year we hold the Luis Bassat Creativity Awards, in which students carry out commercial projects to be broadcast on radio and television programs, as well as in other media. A jury of professionals, including Luis Bassat himself, decides which are the best and assist those students in their development.
International Perspective
At Universidad Europea de Madrid, we stand behind a solid international program that allows you take 50% or 75% of your Bachelor's Degree courses in English, interact with students of other nationalities, and most importantly, complete your studies in foreign countries through our diverse exchange programs, which include:
- Stays in foreign universities with whom we have Joint Degree agreements, thanks to Universidad Europea de Madrid's membership to the Laureate International Universities Network.
- Erasmus scholarship programs.
Our faculty of professors visits different foreign universities every year in order to add to their knowledge and thus be able to transmit the international character that defines us to students from a personal perspective.
Professional Connections

One of the basic objectives of our academic proposal is to make sure that you feel confident and sure about your professional growth. To do so, we offer a program taught by renowned communicators, that ensures complete interaction with the real professional. This program includes courses such as Marketing Factory, in which a real agent (a company, consulting firm, or business association) asks students to take charge of designing and implementing a marketing plan for an SME.
Our academic model, designed from the employer’s perspective in collaboration with the international consulting firm Millward Brown, will immerse you in the job market through a series of advisor-monitored internships in which you will acquire the skills needed to properly perform in your profession. These internships, which you will carry out in leading companies, such as Contrapunto, Saatchi & Saatchi Advertising, Telefónica, Coca-Cola, Grupo Bassat, McCann Erikson, etc., make up a fundamental and mandatory part of the Bachelor’s Degree Program and are the equivalent of two Degree courses (300 hours).

Curriculum

Graduate Profile

Upon completing your studies, thanks to the solid business base you will have received, you will be highly qualified to successfully take on your professional career. In addition, you will be able to lead commercial departments, develop innovative and creative marketing projects, and plan and apply an adapted commercial and advertising strategy.
Career Opportunities
The high level of training provided in this Double Bachelor's Degree will facilitate your incorporation into the competitive job market as:
- An executive in a great deal of departments related to Marketing and Commercial Management with the ability of directing advertising communication: designing strategies, choosing the best-suited formats and channels to launch, positioning and developing a variety of brands and products, etc.
- An entrepreneur of innovative and creative projects in company departments or in your own business projects.

Código	Asignatura	Créditos
M997001101	BUSINESS ECONOMICS	6
M997001102	FINANCIAL ACCOUNTING I	6
M997001103	COMMUNICATION SKILLS	6
M997001104	ANALYSIS OF ECONOMIC ENVIRONMENTS	6
M997001105	BUSINESS MATHEMATICS	6
M997001106	STRUCTURE OF THE ADVERTISING SECTOR	6
M997001107	BUSINESS ADMINISTRATION	6
M997001108	FOUNDATIONS OF MARKETING	6
M997001109	FINANCIAL ACCOUNTING II	6
M997001110	CONSUMER BEHAVIOR	6
M997001111	ECONOMIC AND SOCIAL THOUGHT	6
M997001112	INFORMATION SOURCES IN ADVERTISING	6

Código	Asignatura	Créditos
M997001201	BUSINESS LAW	6
M997001202	HUMAN RESOURCE MANAGEMENT	6
M997001203	COST ACCOUNTING	6
M997001204	ANALYSIS OF FINANCIAL OPERATIONS	6
M997001205	MARKETING INSTRUMENTS	6
M997001206	CORPORATE COMMUNICATION	6
M997001207	CORPORATE OPERATIONS	6
M997001208	TAX SYSTEMS	6
M997001209	INDUSTRIAL ORGANIZATION	6
M997001210	STATISTICS	6
M997001211	APPLIED COMPUTER SCIENCE IN ADVERTISING	6

Código	Asignatura	Créditos
M997001301	MANAGERIAL SKILLS	6
M997001302	ECONOMETRICS	6
M997001303	SALES DISTRIBUTION	6
M997001304	BRAND MARKETING	6
M997001305	STRATEGIC MARKETING: "MARKETING FACTORY"	6
M997001306	PROCESSES IN ADVERTISING AGENCIES	6
M997001307	BUSINESS ETHICS	6
M997001308	PRICE MARKETING	6
M997001309	SALES TECHNIQUES	6
M997001310	ANALYSIS OF ADVERTISING COMMUNICATION EFFECTS	6
M997001311	ADVERTISING MEDIUMS AND FORMATS	6
M997001312	ADVERTISING IN DIGITAL ENVIRONMENTS	6

Código	Asignatura	Créditos
M997001401	MARKET RESEARCH AND TECHNIQUES	6
M997001402	SALES COMMUNICATION	6
M997001403	SALES MANAGEMENT	6
M997001404	SOCIAL NETWORKS AND NEW TRENDS	6
M997001405	STRATEGIC MANAGEMENT IN PUBLIC RELATIONS	6
M997001406	CREATIVE COMPUTER SCIENCE	6
M997001407	MARKET RESEARCH AND TECHNIQUES II	6
M997001408	SALES SIMULATION	6
M997001409	INTERNATIONAL MARKETING	6
M997001410	FOUNDATIONS OF ADVERTISING STRATEGY	6
M997001411	RESEARCH IN MEDIA STRATEGY	6
M997001412	EVENT MANAGEMENT AND BUSINESS PROTOCOL	6

Código	Asignatura	Créditos
M997001501	INTEGRATING STRATEGIES	6
M997001502	PRODUCT DISTRIBUTION AND PACKAGING	6
M997001503	DIRECT AND PROMOTIONAL MARKETING	6
M997001504	ACCOUNT MANAGEMENT AND PLANNING	6
M997001505	CORPORATE IDENTITY AND BRAND DEVELOPMENT	6
M997001506	CUSTOMER SERVICE MANAGEMENT	6
M997001507	ADVERTISING STRATEGY LAB	6
M997001508	MEDIA PLANNING LAB	6
M997001509	ENGLISH FOR ADVERTISING	6
M997001510	E-TRADING	6
M997001511	DIGITAL AND INTERACTIVE STRATEGY	6